25 Duke of Edinburgh’s Challenge to British Motorcar Industry Something New In Cars Was Needed Bundaberg News-Mail (Australia): October 23rd, 1953 Although this article was published in Britain and other Commonwealth countries, I found the best reproduction of the article in an Australia newspaper, so I am sharing it here. This is the event referenced in the Allard Clipper Press Release of October 18, 1954 when the Duke of Edinburgh (Prince Phillip) challenged the British Motorcar Industry to push the limits and create a successful unique British automobile. The 38th International Motor Show at Earls Court in London, England was held from October 21st to the 31st, 1953. And now onto the article: London, October 22 1953: The Duke of Edinburgh said “Let’s produce a comet of the car world” when he opened the 1953 motor show today. The Duke said “Of course by that I do not mean another fast car but something really revolutionary in price and overall performance.” The Duke also appealed for better roads, more comfort in cars and more safety. The Duke said the British Motor Industry was earning 1 million sterling pounds a day in foreign currency. The industry was expecting to produce about 400,000 cars, lorries and buses in Britain this year. He made some knowledgeable criticisms of trends in British motor designing. “I am not convinced that the driver’s comfort is given enough thought—why is it there always seems to be a handle or know just opposite one’s right knee?” he asked.
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