Johnny Dark Movie Book
75 Part 4: Universal Studios Documents Lobby Cards Lobby cards are like movie posters but smaller, usually 11″ × 14″. They are typically issued in sets of eight for a movie with each card featuring a different scene from the film. As the name suggests, these small movie posters were designed for display in a theater ’ s lobby or foyer with the intention of luring patrons into the theater by showing glimpses of key scenes from the movie. A lobby card set (8 lobby cards) typically consists of: • One Title Card (TC): A lobby card of special design usually depicting all key stars, listing credits and designed to represent the entire film rather than a single scene • Seven Scene Cards (SC): Each of the seven scene cards are designed to depict different scenes from the movie The movie “ Johnny Dark ” followed this pattern with 1 Title Card and 7 Scene Cards for a total of 8 Lobby Cards. Copies of the “ Johnny Dark ” Lobby Cards appear in the gallery of pictures below and throughout this story.
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