6 Dan Post Shares... In attempting to capture the significance and passion inherent in Undiscovered Classics, I can’t seem to shake the graphic allusion to Indiana Jones and Raiders of the Lost Ark on the former’s website. Although I would aspire to be more original, that theme absolutely nails the essence of their journey and the value of their achievements. Geoff Hacker, Mike Puma and their crew are indeed scholars who embark on perilous adventures to obtain rare artifacts. Literally. I’ve seen them in action. They’re obsessive and not afraid to get dirty digging. And, by making the liberated treasures universally accessible on the web, it’s like they have given anyone who’s interested a virtual key and detailed map to the implausibly giant warehouse where the Ark of the Covenant was stored. Their subjects are not only mostly forgotten, but often previously unheralded — allowing us to reconstruct and appreciate what would otherwise be completely lost or conveniently ignored. (I know a venture capitalist or two who could learn a thing or two about “due diligence” from these folks!) As a beneficiary of their selfless archaeology and curation, I found myself staring in awe at the screen as an inexhaustible series of inventions unfolded — just like the first time I saw the original Raiders movie… Wow! Dan Post is the only son of early automotive publisher and historian, Daniel R. Post. He has long had an affinity for glass bodies, learning to drive in a 1958 Berkeley B65 328 well before he hit puberty. “While other kids were admiring rock album covers, I was getting pretty familiar with the Bohman & Schwartz portfolio,” he recalls. Now a 35 year veteran of Silicon Valley, Dan led major advertising, public relations and design agencies, served as CMO (Chief Marketing Officer) for two public companies, edited several pioneering technology magazines, and authored a number of books, including one on Porsches. He continues to work directly with the leaders of some of the world’s most innovative companies, including Apple, Disney, Ford and Google.
RkJQdWJsaXNoZXIy MjA0NTk=