The Origins of Wedge Car Design

109 Biographies Ray Cannara "Retired Chrysler Group designer Ray Cannara was one of the pioneers of virtual reality in the automotive design process. “During my time at the company, I watched the design process change in terms of materials and methods,” he says. ” From sketches and clay modeling to virtual reality.” Cannara, who has his bachelor’s degree in Industrial Design from ArtCenter College of Design in California and his master’s degree from Wayne State University in Detroit, has seen automotive designs change from “slippery” to more retro, muscular shapes as in the new Chrysler 300C. Cannara’s design fingerprints can be seen in several concept cars, such as the Jeep Wagoneer 2000 and the Voyager 3. Vehicle lineups changed during his tenure, he said. “What started out as a simple product mix is now anything but simple. Niche products are developing as people are demanding more.” Since Cannara retired in 2001, he’s turned his hand to art. He trademarked “VIRTUALISM” for his brand of giclee prints, images of a 3D world he designs in his computer. “It’s the same technology used in video games applied with the depth and substance of painting,” he says. He’s had several exhibits of his artwork." Source: Walter P. Chrysler Museum Ray Cannara “I had the pleasure of working with Ray in the Advance studio at Chrysler. I found him to be one of the most interesting and out-of-the-box thinkers. He would totally immerse himself into any project he was interested in. We always enjoyed his unique approach on art, design, engineering, photography, and more”. John Sanderson, Hemmings, March 2022

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