67 PART III: ABOUT US Geoffrey Hacker, Ph.D. Geoff Hacker has pursued rare and unusual cars since his early teenage years when he discovered an exotic, fiberglass-bodied, concept car called the “Shark”— a car he owns to this day. As founder of Undiscovered Classics, he and his team focus on the research, pursuit, restoration and showing of rare, one -of-a-kind handbuilt automobiles at some of the best shows in the world. Hacker graduated from the University of South Florida with his Ph.D. in Industrial-Organizational Psychology. Upon graduation, he worked at a Fortune 500 company as head of a team in the Operations Department who created, managed and implemented training programs for hourly, managerial and executive positions. Over 100,000 employees graduated from these programs each year. After more than a decade, he left to form his own consulting group and pursued corporate and small business clients that had training and educational needs aligned to his strengths – an activity he continues to this day. Based in Tampa Florida with a satellite location in Buffalo New York (built and organized by his partner Mike Puma), Undiscovered Classics is comprised of both local and global talent whose expertise is in research and restoration of rare handbuilt automobiles. Some of the TV shows they have appeared on include: Jay Leno’s Garage, Ray Evernham’s AmeriCarna on the Velocity channel, “Sticker Shock” on the Discovery Channel and Hagerty TV’s Barn Find Hunter. Cars from Undiscovered Classics have appeared at some of the most prestigious concours across America such as the Pebble Beach Concours d’Elegance and the Amelia Island Concours d’Elegance. Some of the most significant Automobile Museums in America have also featured their cars and exhibits including the Petersen Automotive Museum in Los Angeles California, the LeMay Automobile Museum in Tacoma Washington, the AACA Museum in Hershey Pennsylvania, the Sarasota Classic Car Museum in Sarasota Florida, the Tampa Bay Automobile Museum in Pinellas Park Florida. In 2025, cars and their exhibits will appear at the Savoy Automobile Museum in Cartersville, Georgia and the Edge Motor Museum in Memphis Tennessee. Domestically, the research and writings of Undiscovered Classics have been shared in magazines including Hemmings Motor News, Classic Motorsports, The Rodder’s Journal, Street Rod Premium, Old Cars Weekly, Autoweek, Collectible Automobile and Hagerty Classic Cars. Internationally, magazines that have published articles about them include Classic & Sports Car (UK), Octane (UK), Magneto (UK), Old Autos (Canada), American Classics (Germany), Auto Week Classics (Holland), Gasoline (Germany), and Powerglide (France). Hacker is most proud of his organization’s accomplishments, which have brought legitimacy and value to the handcrafted (individual or small company) cars across America. Undiscovered Classics now has a global reach with over half a million followers on their website. You can follow their cars and activities on UndiscoveredClassics.com and their social media which includes YouTube, Facebook, and Instagram. Geoffrey Hacker
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